A social campaign to highlight new players on the team. I created a cohesive design with the recently updated Hawks brand identity. With use across all social platforms, the eye-catching graphic elements appealed to sports fans in the millennial and gen z demographic. This was a moment to show the player's personality off the court and in a relaxed playful setting.

Credits:
ACD - Art: Melanie Malone
ACD - Art: Carmelle Kendall
Role - Senior Designer: Ulissa Sanders
Editor/Animator: Cory DiMino + Amario Andre
Agency: Dagger